BRAND IDENTITY GUIDELINES: 4 EASY STEPS!
The most successful brands I've worked with have a clear brand identity. This sense of identity acts as their north star, drowning out...
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HELLO!
I'm Carli
I'm so glad you're here! Pour yourself a fresh cup and settle in to scroll some seriously stunning website inspiration for the creative entrepreneur.
If you manage to dig far enough into the archives, you'll happen upon my Mindful Monday series, which is full of encouraging content for anyone building a purpose-driven brand.
Whatever brings you, I'm cheers-ing my coffee mug in your direction. Welcome and enjoy!
the latest
Carli Baum
- May 16, 2022
HEATHER BOERSMA | PROJECT REVEAL
This beachy boho, personal brand and membership website was such a fun project to work on. Heather requested a beach inspired vibe when...
Carli Baum
- May 11, 2022
SUSTAINABLE & PROFITABLE BRAND STRATEGY
Let’s talk strategy as it pertains to being a creative entrepreneur, running a heartfelt brand. I’ve had fifteen years experience in...
Carli Baum
- Apr 8, 2022
THE TRAIL WEBSITE | PROJECT REVEAL
This nature inspired, story-telling style website is easily one of my favourite projects to date. The breathtaking foothills of Southern...
Carli Baum
- Apr 8, 2022
CLARIFY YOUR BRAND IDENTITY | FREE DOWNLOAD
Want an elevator pitch that is sure to inspire confidence in your brand with everyone who hears it? You know you're really good at what...
Carli Baum
- Apr 3, 2022
ASH LIFESTYLE | PROJECT REVEAL
This custom Wix website, logo and copy writing project was a treasured experience, the privilege of working with my dear friend Ashley of...
Carli Baum
- Mar 27, 2022
ETSY VS. WIX: A QUICK COMPARISON
I hear a version of this question all the time, and I get it! The options out there for website platforms are endless are numerous and as...
Carli Baum
- Mar 27, 2022
GROW & CO. | PROJECT REVEAL
It was a total joy to work on this custom Wix website, logo and copy project for Lindsey & Crystal, of Grow & Company in Calgary early...
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Carli Baum
- Jun 15, 2020
Rise Above Information Overload
To do anything productive with the information we consume, we have to be able to sift through it, and then act on it from elevated emotions
Carli Baum
- Jun 7, 2020
Trials & Antifragility
Remember you are exactly where you are supposed to be to become who you must. These lessons are activating treasures, talents and powers w
Carli Baum
- May 28, 2020
How to Bear Trials with a Calm Mind
This is the practice of mindfulness my friend. Being the compassionate observer of our thoughts. Giving ourselves space to feel normal human
Carli Baum
- May 26, 2020
How to Ignore Other People's Opinions
We live with the reasons for our decisions. Deeply and truly, every thought, feeling, action and result we create is from the vibration we m
Carli Baum
- Apr 4, 2020
Mental Resilience
Resilience (noun): an ability to recover from or adjust easily to misfortune or change Perhaps more than any one thing, I focus mentally...
Carli Baum
- Apr 4, 2020
The Circumstance is Neutral
"You shouldn't give circumstances the power to rouse anger, for they don't care at all." Marcus Aurelius The circumstance does not care....
Carli Baum
- Apr 4, 2020
PATIENCE WHILE YOU WAIT
Hello my friend. This is your weekly invitation to take a moment and tend to your precious mind; the mind that filters and decides the...
Carli Baum
- Apr 4, 2020
GET OUT OF A NEGATIVE FUNK
ELEVATE YOUR THINKING. Today I've got a game changing tool for your mindfulness toolkit my friend, and it has everything to do with...
Carli Baum
- Mar 31, 2020
IS THE WORK WORTH IT?
Head's up:, today's post is a little longer than usual. When you have 5-10 minutes, grab a coffee and cozy up for an encouraging read ♥︎...
Carli Baum
- Mar 31, 2020
IT ALL COMES BACK TO YOU
And me! E V E R Y T H I N G. Everything comes down to each one of us, individually. How we perceive the circumstances in our lives, the...
Carli Baum
- Mar 31, 2020
THINK WHY, NOT HOW.
Today I am so excited to expand on a concept I wrote to you about a couple months ago....The Momentum of Our Thoughts. Below is the...
Carli Baum
- Mar 31, 2020
UN-MEMORIZE YOUR PAST
“Warning: when feelings become the means of thinking, or if we cannot think greater than how we feel, we can never change. To change is...
Carli Baum
- Mar 31, 2020
LET GO OF OTHER PEOPLE'S OPINION
One of the most freeing things I've experienced since learning to think mindfully, is the release I've felt from a heavy, self imposed...
Carli Baum
- Mar 31, 2020
DO NOT WORRY ABOUT THE FUTURE
"Never let the future disturb you. You will meet it, if you have to, with the same weapons of reason which today arm you against the...
Carli Baum
- Mar 31, 2020
EMPOWERMENT OVER ANXIETY
Good morning! Today I’m excited to share with you a mental switch I’ve been employing for the last year or so that has made a significant...
Carli Baum
- May 2, 2019
CHOOSING BETWEEN TRUE
Today I want to talk to you about choosing between true. In every moment, we have at our disposal countless 'true' thoughts we can choose...
Carli Baum
- May 2, 2019
MIND YOUR OWN BUSINESS ♥︎
"Notice when you hurt that you are mentally out of your business. If you’re not sure, stop and ask, “Mentally, whose business am I in?”...
Carli Baum
- Apr 22, 2019
NO OPINION?
YOU OWN THIS OPTION "You always own the option of having no opinion. There is never any need to get worked up or to trouble your soul...
Carli Baum
- Apr 22, 2019
GOOD NEWS
EMPOWERMENT IS 100% AVAILABLE! "Between stimulus and response, there is space. In that space is our power to choose our response." Victor...
Carli Baum
- Mar 14, 2019
LIFE IS 50/50
Hello! Today I want to tell you about a concept that I was first introduced to by Brooke Castillo and have since found evidence of in the...
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