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The Carli Baum Blog



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The most successful brands I've worked with have a clear brand identity. This sense of identity acts as their north star, drowning out the noise of competitors and confusion, helping them show up authentically to serve their clientele, clearly and confidently.

Hey friends! This week I posted this carousel about how to clarify your brand identity in 4 easy steps on my instagram feed. After doing so, I hopped on to stories to chat it out with you. The feedback was wonderful with several people requesting that I save the video and post it somewhere, so here it is!

If you're feeling overwhelmed with the branding process, these four steps are a great place to start. Be sure to catch the full video explanation below and don't forget to tap the button at the bottom of the post to grab my full and free (!) brand identity workbook with includes a brand identity template & examples.

Before beginning any web design project, I always ensure that my clients have their brand identity nailed down.

I'm so excited for you to define yours! Enjoy!


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