The Carli Baum Blog

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HEATHER BOERSMA | PROJECT REVEAL

This beachy boho, personal brand and membership website was such a fun project to work on. Heather requested a beach inspired vibe when it came to the design and I was very happy to oblige! As for function, this site is both Heather's personal brand space as well as her online membership for Life Launch & her one to one coaching clients.

This is a hardworking site, managing both personal promotion and the monthly content that Heather creates for her community.


Functionally, this website is configured to present Heather's brand compellingly to prospective clients. Lead magnets and opt-ins are imbedded throughout, presenting free offerings to serve her community and grow her email list.


The sales and services pages are extensive, answering frequently asked questions and presenting the value of investing in her membership. The website has also been configured to include an online store as well as payment plan mechanisms, allowing community members to pay a monthly fee for access to a private members's forum. The e-commerce capabilities of this website are extensive, allowing this personal brand website to take payments in a variety of ways!


This project was such a joy to create. Thank you for taking the time to read about it and be sure to check out Heather's live site below!



Web Design, Logo and Copy: Carli Baum

Client: Heather Boersma