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The Carli Baum Blog



Carli Baum Web Design.png


It was a total joy to work on this custom Wix website, logo and copy project for Lindsey & Crystal, of Grow & Company in Calgary early last year. Grow & Company is an online store creating customizable and sentimental hand made home decor and Calgary, Alberta helping families style their space with the story of those who call it home.

They had a vision to refine and elevate their brand to better reflect the evolution of their business and I think we nailed it.

These ladies are truly inspiring. Committed to their craft, innovative and hard working.

Previous to building this custom Wix site with me, Grow & Co. was available exclusively on Etsy. Lindsey & Crystal knew that to grow their brand, their email list and to take full control over their marketing efforts they needed a space online that was 100% theirs. They came to me to create this multifunctional website and I relished the task.

Their site is hard working and highly functional. It presents their brand warmly and authentically, collects visitor data and emails effortlessly and is an online store with great depth and versatility. This site was the right next step from their brand that had outgrown the great start they made with Etsy. It was time to have their own URL online and I wanted to make sure it felt entirely like the brand they had become. Such a fun project to work on.

If you're looking for sentimental home decor or an inspiring pair of mama's to follow as they crush all the business goals, look no further. They are worth paying attention to. I am grateful to have played a part in their business journey.

Web Design and Copy: Carli Baum Design


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