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Carli Baum Web Design




Soulful Web Design for Creative Entrepreneurs by Carli Baum: Icon Level Wix Web Design Partner and Personal Branding Specialist. 

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Does any of this sound familiar?

You run your life and your business with intention and you want your digital presence to be a reflection of that.

You crave a space online that is high functioning, easy to edit, organized, secure, stylish and distinctly unique.

Your business offers tremendous value and you want a website that speaks effortlessly to your ideal clientele. 

You desire a central space online from which your business can grow and evolve.

Image by Lauryn Kelman

the portfolio



I'm Carli


I am a soulful web designer passionate about working with brands I feel aligned with.

With fifteen years experience in small business, you can trust I understand a lot more about the path you're walking, beyond designing something pretty for your business.


I've hatched the dreams, crunched the numbers, and set off on the impossible-seeming task of launching successful brands with budgets I wished were bigger but grit and determination I knew couldn't be matched.


I understand how much your brand means to you and I approach the opportunity of working with you on it with great respect. 

The sites I design have so much more depth than their beauty. They are meant to be a hardworking assistant for you, the entrepreneur, while also being a beautiful representation of your heartbeat on screen. 


You can trust your new site with me will look incredible. But beyond that, I assure you it will instantly infuse your business with time-saving organization, customized functionality, a signature style and added legitimacy within your industry. 

Does this sound like the kind of assist your brand needs? Then let's chat. 


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Icon Level Design Partner Carli Baum
Carli is beyond innovative, passionate, and talented. 



these level-up essentials...


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I am pleased to offer custom, on-brand design that reflects your dream aesthetic and effortlessly communicates the quality behind your brand. 

We start this process with you telling me what your dream site looks like, and then, WE CREATE IT! 


The satisfaction of seeing this dream come to life is as exciting for me as it is for each one of my clients!

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all things

Both mobile format and search engine optimization are non-negotiable for high performing websites. 

As such, all of my sites are manually designed in both desktop and mobile format for every one of my clients. No matter where your site visitors are viewing your site from, your site will look exquisite.


As for SEO, in short, this is how search engines find your new website and we will make certain they do! All finished sites are search engine optimized by yours truly. Whatever it is you specialize in, we will make sure Google can find you. 

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I create all my custom website designs on WIX, my preferred website hosting service for design and for ease of use. 

I love handing over the virtual keys to your new website, knowing you can hop in to that glossy new space and change a price or add a product without having to understand coding.


This user-friendly end result is intentionally a part of my design process. 

Carli Baum Websites

get the process started

If you are ready for your brand to be represented online the way it feels in your heart, I'd love to hear from you.

Let's get the process started!

  • What happens when you 'hand me the keys?'
    One of the most beautiful things about having your new site designed on Wix is that it literally is turn-key. The back end management of your site is streamlined and simple, so you can feel confident immediately after our wrap up Zoom call, that you can expertly manage your new site. But that's not all! I'm pleased to provide 30 days technical support on all site elements I've designed. You won't be alone. I'll be right beside you (virtually ;) as you launch your stunning new site. I'm just an email away, if any support is required. Beyond that, Wix has the best help centre and support staff in the biz . If an issue ever arises, just search the Help Centre from your dashboard or submit a Support Ticket. Your issue will be resolved in no time!
  • Still have questions?
    If you still have questions about the custom design experience, email me at and let's discuss! I want us both to feel in total alignment about working together, and your peace of mind is a huge part of that equation. I can't wait to hear from you.
  • How will we communicate?
    To begin, I'll get you to send over your site copy and business information. After that, our correspondence will be mostly via email, to keep everything in one place. If it feels difficult to explain something over email and you would prefer to send a voice note or schedule a call, I am available on my cell during Monday - Thursday from 9 am - 2 pm. I will provide you with all of my contact information once we begin. Finally as we wrap up our project together we will schedule a zoom call to do a site walk through before you launch your gorgeous new site!
  • How long does it take you to design a website?
    My custom websites can be completed as quickly as 45 days or as long as 3 months, depending on the scope of the project and client availability. Each project has a firm end date decided prior to beginning so both you and I are in agreement with timeline.
  • Can you build me a website if I don't have current, professional brand photography?
    My best work is done when I have a large gallery of professional brand photography to work with. I specialize in visual storytelling and your story is enhanced immeasurably with candid, current photography of yourself and your work. For these reasons, I do not build websites without brand photography. If you are looking for an excellent brand photographer, I highly recommend Ashley of My personal photography is done by her and many of the sites you'll see in my portfolio feature her work as well.
  • I just want a logo for now. Do you do that?
    I love telling a story from start to finish, and as such, only offer logo and brand concept creation for client's who reserve my web design services as well.
  • What does one of your custom designed websites cost?
    Investment begins at $5750 CAD, however each site is custom quoted after an in-depth consultation call. Every client I work with has different needs when it comes to their dream website and what functions on a website will best move the needle for their business. For this reason, I do not have a set price list but instead start with a foundational site valued at $5750 and further tailor each project and its investment to suit the unique nature of the site build required. If you would like to get your quote started, please contact me here.
  • Do you build e-commerce sites and online stores?
    I sure do! Wix has excellent e-commerce capabilities and I build online stores for my clients often. As always, my focus is on presenting your brand in a heartfelt and authentic way. If this includes an e-commerce component, I am happy to structure that into your site build. To learn more about whether the kind of e-commerce sites I build are a good fit for your business, check out this blog post I wrote on the subject here.
  • What isn't included in your website builds?
    • Image sourcing. • Additional revision rounds (3 or more revisions are charged at $150 hourly) • Copywriting • Advanced SEO (basic SEO is included for all custom site builds)


frequently asked

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