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I thoroughly enjoyed our consult call and am now working on your custom project proposal! While you await that delivery, please enjoy this private area dedicated to prospective clients who would like a little more insight into the custom web design experience.

Scroll through and get excited! Your brand new website is going to represent you and your brand brilliantly. But the joy is in the journey, so allow me to describe that part to you now. 


The custom design process is an immersive and personal experience. Every corner your new website will be custom crafted according to your brand colours, aesthetic, photography and business values. 

meet the designer

First of all, hi! I'm Carli. And your custom crafted site will be hand built by yours truly. Here are a few important things you should know about me.

I approach every project with reverence. I know what an investment it is, physically, emotionally, financially....heck, spiritually (!) to pour your heart and soul into a business. I take the honour of designing your business an authentic space online seriously and respectfully. 

You can trust that I will work diligently to learn about your brand, clearly identify what differentiates you from your competition and present those findings thoughtfully in a space that will feel uniquely your own. 

Meet Carli Baum


Market research. I'll get to know you, your business, and your competition.


Develop messaging, strategy, site wireframe and artistic direction. Procure and create design elements. 


Design intensive period. Desktop version will be designed almost entirely, so that your proofing experience is immersive and thorough.


Proof delivery! You review the desktop version, provide feedback & I make changes in real time.


Mobile design once desktop is approved. Google search indexing,  launch preparation. Client handoff & Wix tutorial.

the process

  • What happens when you 'hand me the keys?'
    One of the most beautiful things about having your new site designed on Wix is that it literally is turn-key. The back end management of your site is streamlined and simple, so you can feel confident immediately after our wrap up Zoom call, that you can expertly manage your new site. But that's not all! I'm pleased to provide 30 days technical support on all site elements I've designed. You won't be alone. I'll be right beside you (virtually ;) as you launch your stunning new site. I'm just an email away, if any support is required. Beyond that, Wix has the best help centre and support staff in the biz . If an issue ever arises, just search the Help Centre from your dashboard or submit a Support Ticket. Your issue will be resolved in no time!
  • Still have questions?
    If you still have questions about the custom design experience, email me at and let's discuss! I want us both to feel in total alignment about working together, and your peace of mind is a huge part of that equation. I can't wait to hear from you.
  • How will we communicate?
    To begin, I'll get you to send over your site copy and business information. After that, our correspondence will be mostly via email, to keep everything in one place. If it feels difficult to explain something over email and you would prefer to send a voice note or schedule a call, I am available on my cell during Monday - Thursday from 9 am - 2 pm. I will provide you with all of my contact information once we begin. Finally as we wrap up our project together we will schedule a zoom call to do a site walk through before you launch your gorgeous new site!
  • How long does it take you to design a website?
    My custom websites can be completed as quickly as 45 days or as long as 3 months, depending on the scope of the project and client availability. Each project has a firm end date decided prior to beginning so both you and I are in agreement with timeline.
  • Can you build me a website if I don't have current, professional brand photography?
    My best work is done when I have a large gallery of professional brand photography to work with. I specialize in visual storytelling and your story is enhanced immeasurably with candid, current photography of yourself and your work. For these reasons, I do not build websites without brand photography. If you are looking for an excellent brand photographer, I highly recommend Ashley of My personal photography is done by her and many of the sites you'll see in my portfolio feature her work as well.
  • I just want a logo for now. Do you do that?
    I love telling a story from start to finish, and as such, only offer logo and brand concept creation for client's who reserve my web design services as well.
  • What does one of your custom designed websites cost?
    Investment begins at $5750 CAD, however each site is custom quoted after an in-depth consultation call. Every client I work with has different needs when it comes to their dream website and what functions on a website will best move the needle for their business. For this reason, I do not have a set price list but instead start with a foundational site valued at $5750 and further tailor each project and its investment to suit the unique nature of the site build required. If you would like to get your quote started, please contact me here.
  • Do you build e-commerce sites and online stores?
    I sure do! Wix has excellent e-commerce capabilities and I build online stores for my clients often. As always, my focus is on presenting your brand in a heartfelt and authentic way. If this includes an e-commerce component, I am happy to structure that into your site build. To learn more about whether the kind of e-commerce sites I build are a good fit for your business, check out this blog post I wrote on the subject here.
  • What isn't included in your website builds?
    • Image sourcing. • Additional revision rounds (3 or more revisions are charged at $150 hourly) • Copywriting • Advanced SEO (basic SEO is included for all custom site builds)
Carli Baum Design
Carli Baum Design

final details

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